New for 2020 is a programme of webinars on the topics I have been asked the most questions about when talking to MiPs - from both new MiPs and MiPs who have been in business for several years. See below for more details but here is a quick overview:

5th Feb 20 Pricing with confidence

4th March 20 Questioning and Listening

1st April 20 Business Planning

6th May 20 Management Information


There is also a new workshop programme for the first half of 2020 with day workshops in Bristol and, in a changed approach, online. Again more details are below but here  is a quick overview:


11th March 20 How to have FUN with Sales and Marketing

12th March 20 Advanced How to Build a Management Accounting Business


7th April 20 How to be Self Employed

8th April 20 How to Build a Management Accounting Business


Workshops, Online Courses and Webinars

If you are looking for a workshop where you can interact with other members in practice our day workshops may well be for you. Alternatively we also have online courses which you can download and work your way through in your own time. Whichever course you choose you can be assured that you will come away with a clearer picture of what you need to do to make your business more successful.

Some words from Catherine who came along to my Bristol Workshop:


I am passionate about helping accountants in practice build the businesses they want - and deserve. My day workshops are designed to cover key issues you may be facing in your business in a helpful, practical and safe environment.

The workshops are priced at £199 incl. VAT.

If you have previously booked on a workshop I am happy to give you 25% discount when you book a new one. Also if you book two workshops at the same time you will get the second one 1/2 price. Just contact me directly to book if either of these applies to you.

You can reserve your place on a workshop by paying a £50 deposit with the balance being payable 30 days before the date of the workshop (if you are taking advantage of the buy one get one 1/2 the full balance on both is payable 30 days before the date of the first workshop). If you wish to do this...

Contact Me

Due to the Coronavirus lock down I am running two online workshops in April both of which will be priced at £120 incl. VAT

They are How to be self employed and How to Build a Management Accounting Business


How to be Self Employed How to Build a Management Accounting Business How to Build a Management Accounting Business - Advanced How to Have Fun with Sales and Marketing

Fiona is absolutely, The Go-To Expert, in this field. She has the ability to take any seemingly complicated concept, break it down and communicate it in a way that everyone understands. She is an exceptionally entertaining presenter who focuses on adding real value to her audience. Not only in the key agenda areas but in the soundbites and the way she shares years of very valuable experiences all in one course.

Thank you so much, Fiona. Absolutely delighted that I attended your courses and I am so excited now about the future of my company.

- Jonathan Brigain

A snippet from one of my Bristol Workshops:

Online Courses

If you are interested in my workshops but I am running one in your area, you may find that my online courses offer you the flexibility of working through the material at home and at your own pace.

The courses are £99 incl. VAT.


How to Build a Management Accounting Business Part 1 How to Build a Management Accounting Business Part 2 How to Build a Management Accounting Business Full Course Discover whether being an Accountant in Practice is for you

I contacted Fiona after finding her MiPs mean business website, when I was considering setting up as a CIMA Member in Practice. I completed her online course which was fantastic and really enabled me to identify my motives, my transferable skills, and understand that I could be a self employed management accountant, doing the sort of accounting I’m trained to do. The course content was clear and the output of the course really inspired my business plan. Having run this type of business for a number of years, Fiona is brilliantly placed to teach, coach and inspire potential new MiPs to set up the business they’re looking for.

- Amy McWade


If you like your E learning in smaller, regular chunks our brand new webinar programme could be just what you are looking for. It is built around the key issues that I have seen effect accountants in practice.


You can register for webinars on a piecemeal basis for £15 incl. VAT, or to buy all four webinars for the great value price of £50 incl. VAT ...

Contact Me

Questioning and Listening Establishing the Right Management Information with Clients Pricing with Confidence Creating a Business Plan with Clients - and for Yourself

Just attended this seminar and thank you. I am starting to feel more confident about the whole go it alone MiP side. This has made me understand how to achieve the pricing strategy. Now to work out how to build my business whilst still being employed.

- Claire Gardiner about the first webinar on Feb 5th 2020 Pricing with Confidence

Very informative and enthusiastic webinar. Even though I've been on your training, it was a worthwhile refresher and good to see how your thoughts have developed. I'd never attended a webinar before where you could see the presenter, but it felt like you were in the room with me ...  Great to see you doing official webinars with CIMA - well deserved.  

- Louise Alexander on my Selling Management Accounting Services webinar for CIMA

Future Workshops

At the moment I am working on my workshop programme for 2020. Below in the timeline section are the workshops I will be running and the months they will be run in - the location will be decided by the MiPs who are interested. I need 6-10 MiPs to make a workshop viable. So please contact me to register your interest - I will then keep you updated. Also, if 6 MiPs in a particular area of the country would like me to run a course I am happy to organise one in any city in the UK. Just contact me and we can decide where and when would be best.
Register Here

"I attended Fiona's How To Be a Management Accountant workshop in November. I've been a MiP for 10 years & established a successful compliance practice, but have never been able to find those clients willing to see the benefits of a Virtual FD service, or more regular management reporting - thus my reason for attending Fiona's course. I can honestly say I'm glad I did - it's the best decision I have made in a long time. The day flew by! I must say I didn't imagine it would be so enjoyable or entertaining - Fiona's delivery was both amusing & extremely informative. With Fiona's help, I have come away with a clear action plan, which I started to implement the next day. If you want to find out how Fiona can give you the confidence, inspiration & the tools to build your own Management Accounting practice then BOOK THIS COURSE NOW!"

- Brian Traynor

"Fiona was clear, approachable and encouraging. I have left the workshop with a list of realistic actions and more confidence in achieving my goals."

- Judith Morris

Workshop programme

The locations chosen for each workshop will be those best suited to the majority of interested MiPs. So to maximise the chances of a workshop coming to your area, register your interest by clicking the contact Fiona button below. You can then tell me which workshop you are interested in. As you can see the first workshops in 2020 will be run in Bristol and Online in March and April.

How to be self employed

7th April 2020, ONLINE, UK Book Self Employment Workshop

7th April 2020
July 2020

How to have fun with selling and marketing

11th March 2020, Bristol, UK Book Sales and Marketing workshop

11th March 2020
September 2020

How to build a management accounting business

8th April 2020, ONLINE, UK Book Management Accounting Business Workshop

8th April 2020
July 2020

How to build a management accounting business - Advanced

12th March 2020, Bristol, UK Book Advanced Management Accounting Business Workshop

12th March 2020
October 2020

Register Here


Below are dates of some future webinars I am running. I look forward to seeing you at one of them.


Webinar - Pricing with Confidence


Webinar - Questioning and Listening


Webinar - Creating a Business Plan with Clients - and for Yourself


Webinar - Establishing the Right Management Information with Clients


delighted graduates


books sold


mentoring hours


years as a MiP

Handbooks and Newsletters

I have long felt that CIMA Members in Practice need some extra guidance in setting up their businesses so they can have the type of success they are entitled to – and through their CIMA training have earned. To help address this issue I have written a series of handbooks specifically for MiPs. Enjoy!

How to be Self Employed

How to be a Management Accountant

How to Keep Your Eye on the Prize

How to Make Selling Fun

How to Make Marketing Fun


I write monthly newsletters for clients and MiPs. Click on the newsletter picture to get online copies, but if you would like be on my mailing list and receive one through the post (they come in a snazzy red envelope!) just let me know.

Contact Me

My handbooks take the lessons learned by me over my 15+ years in practice and collate them into an easy to read format. Each chapter finishes with action points so that by the end of the book the reader has a blueprint to follow. The books I have written with Trevor Lever combine his expertise in marketing and sales effectiveness with my experiences as a MiP. Together we hope we have covered the core things every MiP should know about engaging customers.

"Thanks to Fiona Bevan - I've read your book 'How to be a management accountant' already. If I had read it when I set up my business I would have a very different business today. (Where's that time machine....)

I found it really useful and it has reinforced the need to align my strategic partners. There are some really good tips on pricing and your description of what a management accountant is most useful. I will be referring to the book frequently as part of my business development. I went down the route of doing everything and it's not the smartest move. Thankfully I'm getting there. Your book will be a big help to those starting out (as well as every other Practicing MiP!)"

- Lorraine Ellison


I offer a tailormade mentoring service based on what YOU need help with. Skype or FaceTime can be great tools for this so we can have sessions as frequently as you like. You may find the issues below ring bells with you and give you some ideas of the types of areas you need help with.

Contact Fiona

Fiona has been a great support over the last year mentoring me as I've been establishing my Management Accounting business. Her support has kept me focused on the work I want to do, ensure I'm charging the right prices and keeping momentum to keep going. My confidence and income levels have increased significantly. The insights she brings having walked this path herself are invaluable and I'd highly recommend other MiPs to seek out Fiona's support.

- Laura Cumming

Fiona's help and support has been invaluable while I have been growing my business. She has helped bring clarity and focus while always being positive. I would recommend that ALL new MiPs speak to Fiona!

- John Coyne

MiP Thoughts

Musings on Being a MiP

Are you authentic?

I have been thinking quite a bit about authenticity recently. I have been to a couple of tribute band gigs over the last couple of months – Bjorn Again, T Rextasy and Fleetwood Bac. They were all excellent and certainly knew the material of the iconic bands they were imitating. But, at the end of […]

Need a little help?

We often need a little help to set our businesses on the right track – especially when we are going through a tough period or a period of change. This applies to accountants just as much as to other business owners and that is why I am running a series of webinars aimed specifically at […]

It’s an uncertain world out there

With all the uncertainties businesses are facing, how can we make our businesses more resilient?With all the uncertainties businesses are facing, how can we make our businesses more resilient? I think the few years are going to be the least predictable, and most uncertain, since I started my business. None of us know how Brexit […]

Will 2020 be YOUR year?

It’s that time of year when we come up with fantastic ideas and resolutions for the year ahead. Unfortunately, these ideas and resolutions, which seemed so fantastic in 2019, will have been forgotten very early on in 2020 The reason for this is that we tend to come up with woolly, general thoughts rather than […]

So why would you work with me?

I am a CIMA MiP just like you.

For over 15 years I have built my business by providing management accountancy/Virtual FD services to small and medium sized businesses in deepest Somerset.

I was co-chair of the 2013, and chair of the 2014, MiP annual conferences at Heythrop park, am a practising certificate assessor and am involved with the South West Area MiP Group.

In short I am passionate about helping MiPs to succeed, in the fastest and easiest way possible, through personal experience.

I have made mistakes over the years, and learned from them.