I am a great advocate of LinkedIn as an easy to use and quick way of keeping in touch with my network. It is particularly useful at this time when doing face to face networking is a challenge.
For many it is the only way, with the country moving inexorably into more lock down scenarios, to keep in contact with our strategic introducers who are vital to finding new business.
LinkedIn, and other social media platforms, can also be a way of getting much needed information.
There is a lot of unsolicited advice out there packaged in a way that says “read me, read me!!” Some of it is useful but much of it is “fake news”. It is distracting and designed to worry the reader into taking action that may not be appropriate to their business.
Just because someone has written an article and posted it on social media does not mean they are an expert or that their opinions are particularly valid.
So how do we decide what to read and what to ignore? After all, if we read everything that came up in our feed, or was written as articles and posts in the groups we follow, we would never get any work done!
I think the first thing we need to do is to consider who we want to be hearing from.
This means tweaking our timelines and taking out posts or unfollowing people we feel are either not on the same page as we are, or who just put too much out there for us to follow.
There may be people we love to follow, not because we are looking to learn from them, but because they are fun or great contacts for our businesses. These are the people we want to spend our time with.
Following these good eggs quite often brings a positive glow to our day.
Of course there will be people that appear on our feeds who we know know their stuff. Again following what they have to say can be a productive use of our time.
Working from home – as most of us are doing now – can be a difficult juggling act and it is very easy to get distracted by all the noise out there.
Don’t let yourself be way laid by social media – make it work for you.