“Piglet is so small that he slips into a pocket, where it is very comfortable to feel him when you are not quite sure whether twice seven is twelve or twenty-two.” This Pooh quote is all about having someone you can call on to help when you need it – and don’t we all need people like that!
Successful business owners surround themselves with people who can do the jobs in their company that they cannot do, so they can concentrate on their own strengths. Obviously having employees is one way of filling the skills gap – another is to use consultants and other professionals.
So how do you find skilled professionals who will add great value to your business?
For me referrals and recommendations are the only way to go. If someone I know well has introduced me to someone they have worked with before, I can shortcut the due dilligence process. In my experience good people hang out with other good people.
I make sure that I network in groups that help me to find great people I can use myself and recommend to clients and other contacts. I love meeting new people and networking groups are a great way to keep in contact with my strategic partners regularly. Clearly networking can require quite a lot of time but these days I can enhance my networking by using online tools.
In this respect I like LinkedIn because it allows people to recommend me, and I can read recommendations given to people I might be thinking of using, in a quick and easy to use format. I can also catch up with what’s important to them through blogs and posts.
If I have had a great service from someone I make sure I recommend them so that their profile on LinkedIn is enhanced – I also ask people I have worked with the recommend me. When I get a good recommendation it is a great morale booster and helps others to get a feel of what working with me would feel like.
It’s easy to put networking on the back burner when we get busy but we must continue to do the things that got us busy – or we will experience periods of slack time when one job comes to an end and before restarting our networking re-fills our time again.